The Singapore Tourism Board's
Secret Location April 2015
All aboard the ferryman’s ride!
Our intrepid explorers ventured through 5 different dining dimensions, each revealing the island of Singapore's best kept secrets. The dark, terror filled jungle with its delicious canapé canopy, the bustling market with our Hawker’s crabby sidekick, the tranquil rest stop with tea-infused cocktail, the home cooked delights of our Peranakan house and a dancing digital glimpse of the future of The Secret Island.
One heck of an experiment. Enjoy the memories.
Nokia Lumia Launch
Secret Location December 2013
Lucky secret agents found themselves plunged into top secret missions with high stakes and hi-tech gadgetry to defeat the evil Syndicate. Agents undertook challenges to find the top-secret Research & Tasting Facility where they continued their training. Exploring the backstreets and colourful characters of East London using the Nokia Lumia 1020’s optical zoom to get closer to the action, the intrepid spies arrived at a hidden door to their clandestine dinner destination! Guided by the Spy Master on an evening of gastronomic missions and four fabulous courses, these well-fed spies deduced the clues and detected the evil Syndicate double agents amongst them, before indulging in the celebratory brandy and (edible) cigars.
‘Gingerline helped us create a truly amazing event that told our story to our audience in an innovative and completely new way...Gingerline were extremely passionate and responsive throughout the entire project and really understood what we were trying to achieve and how to help us achieve it. I am extremely proud of this project and know it wouldn’t have been possible without Gingerline’
Aaron Childs, Microsoft Marketing Manager
River Island Blogger’s Dinner
A Basement August 2013
Celebrating the launch of the AW13 collection we discovered a portal to the other side of the world, enticing an elite group of food and fashion bloggers into the seedy back alleys of Chinatown. Lead by a luminescent line and a trail of fortune cookies, our guests stepped under the floorboards of a well-known East London building into a busy Chinese laundry then our magical midnight Dim sum eatery for 4 courses of wine-matched Asian fusion cuisine, with a flurry of surrealist fan dancing from the fabulous Marianne Cheesecake to boot.
‘It was a pleasure to work with such an innovative creative events company. From the initial briefing to the final event, the process was smooth and delivered without a hitch. I would definitely recommend Gingerline events to everyone and would love to use them again’
Melissa Collins, PR Manager, River Island
HTC Launch Party
A Rooftop July 2013
Gingerline created a mini ‘pop-up’ picnic in a secret location in East London, where we led excited journalists and lucky guests up to a view-filled rooftop for a fabulous four hours of picnics, punch and perspective-altering props! Using the simple theme of ‘Big and Small’ guests supped amongst the Herculean ice-creams, rock-candy and deckchairs, whilst devouring mini-picnics and seaside treats.
'For the launch of HTC One mini, Fever PR worked closely with Gingerline to push the boundaries of a traditional media event, finding creative and inventive solutions to bring to life the unique smartphone technology in a dynamic setting that encouraged guests to try out the product in an exciting and memorable way.'
Jo Chappel Head of Insight and Creativity, Fever PR